Demand Planning: The Strategic Core of Modern Supply Chains

In today’s fast-changing world, demand planning is more than just predicting sales. It’s about building a supply chain that is fast, flexible, and smart enough to meet changing customer needs and global challenges.  With over 30 years of experience across industries—from engineering components to food products—I’ve seen how good demand planning can transform businesses. It helps companies move from reacting to problems – to staying one step ahead through smart planning and data.  What Changed After the Pandemic?  The COVID-19 crisis, conflicts like Russia–Ukraine, and rising global costs have shown that traditional forecasting methods based only on past sales, no longer work. In many industries, forecast accuracy fell below 60%.  Today, companies need smarter tools like AI and scenario planning. These tools help us prepare for unexpected changes, such as port